Tinder Owner Sued for Using Fake Profiles in Ads on Match.com

The owner of Tinder and OkCupid is being taken legal action against by United States regulator for looking for to attract potential customers with emails from fake users expressing interest in pairing up.

The US Federal Trade Commission on Wednesday declared that Match Group intentionally sent automated ads by means of Match.com with expressions of interest from accounts which it understood were most likely phony.

The emails in question, which did not consist of user photos, informed receivers that a particular profile had actually expressed interest in them and gave them a link to click to see details, causing a membership page.

“The FTC has actually misrepresented internal e-mails and count on cherry-picked information to make outrageous claims and we intend to strongly safeguard ourselves,” Match Group said.

The FTC said some users had actually purchased subscriptions to see the details of the users.

“We believe that Match.com conned people into paying for subscriptions by means of messages the company understood were from scammers,” Andrew Smith, director of the FTC’s Bureau of Consumer Protection, said.

In its most recent quarterly report, Match stated that in August 2019 the FTC referred claims versus it to the United States Department of Justice and that it thought they were without benefit.

Shares of Match Group fell 3 percent, while those of its moms and dad group InterActiveCorp dropped nearly 4 percent.

The FTC also said customers who thought about purchasing a Match.com membership usually were unaware that as many as 25 percent to 30 percent of Match.com members who register every day are using it to perpetrate phishing plans and extortion frauds.

The company alleged that the business also made it hard for customers to cancel their memberships.

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