Instagram has stated it now has more than one billion active users, less than a year after it reported reaching the 800 million mark.
The number highlights the surging development of the Facebook-owned social media which allows users to share pictures and video.
The statement was made at an event hosted by Instagram chief Kevin Systrom in San Francisco.
Mr Systrom stated: “Since our launch in 2010, we’ve enjoyed with amazement as the neighborhood has actually flourished and grown. This is a major achievement.”
In September 2017, Instagram stated it had some 800 million month-to-month active users.
Instagram has now hit the same turning point as other Facebook-owned social aps – including Messenger (1.3 bn), WhatsApp (1.5 bn) and Facebook itself which has 2.2 billion users.
Mr Systrom likewise revealed a new function making it possible for some users to share long-form videos as much as one-hour long.
It suggests Instagram’s video time limit increases from one minute to 10 minutes for many users.
Accounts with big audiences will be able to distribute programmes lasting approximately an hour.
Video will be readily available through Instagram or a new app called IGTV which will offer Facebook more chances to offer advertising.
Mr Systrom stated: “The method we are viewing video is altering.”
Instagram was introduced just 8 years back. It is particularly popular with younger individuals.